Freek: 'Three themes emerged: inclusion and diversity, health & wellbeing, and future of work. We have translated this into the Philips & I series , which consists of interviews with colleagues who have a special story about Philips as an employer. For example, we make one day a year available for volunteering, and a colleague has used that time to make more than a thousand elderly people happy with a personal card during the lockdown. I will soon have an interview with a colleague who will talk about neuro-diversity and how we ensure that everyone at Philips can be themselves – even with autism or ADHD.
Text is important here, but photography perhaps even more so. We try to reuse content as much as possible, in the form of short videos, slideshows on the TV screens, content for intranet, Yammer and internal newsletters. Sometimes they are taken over by the media. We once made the front page of an addendum to the Eindhovens Dagblad with an article about Philips' 'Willie Wortel', the colleague with the most patents to his name.' Flexible shell Several Fax List colleagues are involved in the production and activation of content, as well as a flexible layer of freelancers and agencies: 'I myself, just like a channel activation manager, am part of the integrated communications team of Philips Benelux. We also work with freelancers, a video agency and an agency that helps to set up paid social media campaigns.' The content also catches on at a global level.
Freek: 'We can also activate a lot of the content we produce internationally. And when we published a Made in 040 video explaining the different types of medical imaging (how does ultrasound, X-ray, MRI and CT work), global's immediate response was 'We want that too!' A good format for structure The strength of the series is the simple storytelling, without jargon. We then translated the concept into global: Health Technology Explained .