Amazon Showroom has achieved a similar effect by allowing shoppers to preview furniture in a digital environment. Walmart recently announcedto take over Zeekit a virtual dressing room platform. The metaverse can also be used to develop customer retention marketing programs. A study by Obsess an e commerce platform found that of all online store buyers have made a purchase and many of them said they would buy again. Businesses use the Metaverse to build a community and release NFT collections that can be used to offer perks to members. Clinique a cosmetics and skincare company held an NFT raffle for members of its Smart Rewards loyalty program. Some companies even use the Metaverse for remote collaboration and hold meetings there.
For example Pixel Max a startup that designs virtual whatsapp mobile number list workspaces is working on solutions to bring teams together and increase employee well being. Virtual reality also offers many opportunities for education and entertainment. Roblox an online gaming platform has introduced online classrooms that act as servers where teachers can interact with their students using Metaverse technology. And that is just one of many examples. You can host virtual concerts and interact with fans bringing an immersive experience to millions of people around the world. A good example is the NBA which recently launched an NFT collection.
Monetization Models in the Metaverse Metaverse for digital marketing and advertising The most obvious way to advertise in the Metaverse is with a traditional banner ad or logo placement. The main benefit of this approach is that these ads can be targeted to users of the Metaverse who are interested in that particular brand. The data on which these decisions are based can be collected via social networks or other big data sources. These ads may also be audio or video based and broadcast during the user s time in the Metaverse. These logos and banners can be used as part of in game advertising campaigns.