Products Definition of the market for specific products or product groups, e.g. market for long-distance travel, televisions, digital cameras. demander Definition of the market via specific buyers and buyer groups, e.g. market for wealthy private customers, luxury cars, luxury real estate. needs Definition of the market based on specific needs or categories of needs of consumers, eg market for entertainment in leisure time, earning money on the Internet, lifestyle. It is important that the market is defined using the last two (demanders and needs). If you only make a distinction based on products, problems can arise if the products satisfy needs that can also be satisfied by other products - the broom was also replaced by the vacuum cleaner.
Or not If you only differentiate according to products, then you are simply looking too narrow-minded. A "great" example is the collapse of American railroad companies . They focused on the market for railway services (market definition based on the product) and not on customer needs (mobility). The end of the story: new competitors such as bus Israel phone number list companies and aircraft companies came into play and sometimes did not even better satisfy the same need (mobility). A small, fitting tip from me: If you want to build a successful business, your audience must have a problem and you must have the solution.
The History of Marketing OK. Now let's get to the origins of marketing... Marketing activities such as the development of new products to meet needs or price-related decisions certainly existed hundreds of years ago. Marketing based on scientific reasoning only began at the beginning of the 20th century. has broadened over time. The starting point for this was that marketing was equated with selling. So… Marketing = Selling I'll even go one step deeper and say... Marketing = communication The focus here is on the task of marketing to sell the company's products on the market.